Project Description

Shoutlet

Industry-leading social media listening and marketing tools

Shoutlet’s software allows for highly-targeted on-line marketing campaigns using a proprietary platform that dynamically adjust a campaign’s and client’s goals. Shoutlet further leverages its sales platform by coupling its unique software with research and campaign management services to better assist companies seeking to use the latest social media marketing techniques.

The platform enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, as well as an account support team that provides industry-leading resources and counsel to execute successful social campaigns.

In August 2015, Shoutlet was acquired by Spredfast.

Headquarters

Madison, WI

Founded

2007

Investment Date

December 2009

Exit Date

August 2015 (Acquisition)