Connected Humans
Individuals and businesses are more connected than ever. We live life with a cell phone in our hand - allowing us to share, send and exchange goods and information with the click of a button.
Social Proof • Sharing Economy • Identity • Community • Privacy • Inclusion • Fractional • Authenticity
>95%
53% of children in the U.S. have a smartphone by the time they turn 11 years old, and over 95% of U.S. teenagers have access to a smartphone.
67%
of Generation Z are active members of an online community, and 65% feel more confident using community-focused apps such as Twitch or Discord vs. “feed” apps like Twitter or Facebook.
60%
of businesses have an online branded community, and an additional 15% were planning to add one in the next year.
Case Study: Cameo
Cameo connects celebrities with fans for authentic digital and real-life experiences. Digital natives find powerful value in online interactions and communities - extending to household celebrities and the long tail of talent.
Cameo provides access to over 30,000 personalities on its platform, and fans can interact in myriad ways - including live video calls, digital fan clubs, personalized recordings, or in-person events.
