Engaging with customers is fundamental for every company and their brands. Creating a positive and rewarding customer experience has been shown to increase both revenue and customer loyalty. So what are tangible ways companies can improve their customer experience?

Origin portfolio company Apptentive, a market leader in enabling the world’s best brands to manage and measure customer experience, recently held its inaugural Customer Love Summit.

Apptentive's customer love summit

Seattle-based Apptentive hosted leaders in consumer interaction representing successful and renowned brands to share their knowledge and best practices. Presenters at the summit are experts in creating great customer experiences, improving customers’ satisfaction, and maintaining strong brand presences across diverse industries.

Participants

Apptentive welcomed customer-facing leaders from:

  • Alaska AirlinesApptentive customer love summit
  • Allrecipes
  • Buffalo Wild Wings
  • Concur
  • Disney
  • G6
  • Gap
  • Gilt
  • JCPenney
  • Lilly Pulitzer
  • Microsoft
  • Providence Health
  • Smartsheet
  • Starbucks
  • T-Mobile
  • Zillow

Topics

These thought leaders spoke on a number of topics related to improving customer satisfaction, coalescing around the following seven points:

  1. Understanding customers is key
  2. Customer feedback should drive your product roadmap (or, if you’re not listening, now’s the time)
  3. Be UX-focused
  4. Personalization is top-of-mind—for everyone
  5. Define what “loyalty” looks like to your business as early as possible
  6. There is no value without customers
  7. The team, the team, the team

Apptentive customer love summitRead much more about Apptentive’s Customer Love Summit on their blog to learn how they help their clients delight their customers.

About Apptentive: Apptentive builds mobile customer experience software to help brands listen to, engage with, and retain their mobile customers. Learn more about Apptentive on their website.