About Devon Leichtman

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So far Devon Leichtman has created 6 blog entries.

Origin Summer Marketing Summit Recap

In July, the Origin team hosted marketers from across our portfolio and extended network to our 2018 Summer Marketing Summit here in Chicago. The 30-odd attendees drove the day’s content by leading conversations around topics they selected ahead of time. The daylong event included robust discussions on marketing best practices, areas for improvement, recommended tools [...]

By |August 28th, 2018|

Conversation with Trello’s Stella Garber on SaaS Marketing, Scaling, and Remote Teams

I recently sat down with serial entrepreneur, marketer, and startup executive Stella Garber to discuss her experience as a startup founder, as well as her time leading marketing for Trello before, during, and after its acquisition by Atlassian in 2017. Our conversation touched on marketing strategy and tactics, the blurred border between product and marketing, [...]

By |August 6th, 2018|

Origin Ventures Sales Summit Recap

In March, Origin Ventures invited portfolio company sales leaders and guests to our 2018 Sales Summit in Park City, UT. The 25+ attendees discussed sales strategies, hiring, organizational structure, sales tools, and much more. We expect the sales summit to be a launching pad for continued conversations among portfolio company sales leaders. We would like [...]

By |April 19th, 2018|

Apptentive’s Inaugural Customer Love Summit

Engaging with customers is fundamental for every company and their brands. Creating a positive and rewarding customer experience has been shown to increase both revenue and customer loyalty. So what are tangible ways companies can improve their customer experience? Origin portfolio company Apptentive, a market leader in enabling the world’s best brands to manage and [...]

By |August 16th, 2017|

Meet Origin’s Newest Team Member: Devon Leichtman

Building a business is a rough and lonely road. I know from experience: I co-owned a business in college, founded an LLC at 22, was an early employee at a successful startup, and spent the last two years at an incubator. I’ve learned what resources are important as a business scales, and when a small [...]

By |July 20th, 2017|