In July, the Origin team hosted marketers from across our portfolio and extended network to our 2018 Summer Marketing Summit here in Chicago. The 30-odd attendees drove the day’s content by leading conversations around topics they selected ahead of time. The daylong event included robust discussions on marketing best practices, areas for improvement, recommended tools [...]
I recently sat down with serial entrepreneur, marketer, and startup executive Stella Garber to discuss her experience as a startup founder, as well as her time leading marketing for Trello before, during, and after its acquisition by Atlassian in 2017. Our conversation touched on marketing strategy and tactics, the blurred border between product and marketing, [...]
We are excited to announce that Origin Ventures co-founders Steve Miller (through his family’s REAM Foundation) and Bruce Barron have provided the naming gift for the Origin Ventures Academy for Entrepreneurial Leadership within the Gies College of Business at the University of Illinois. Read more about the gift. The mission of the Origin Ventures Academy [...]
In March, Origin Ventures invited portfolio company sales leaders and guests to our 2018 Sales Summit in Park City, UT. The 25+ attendees discussed sales strategies, hiring, organizational structure, sales tools, and much more. We expect the sales summit to be a launching pad for continued conversations among portfolio company sales leaders. We would like [...]
Engaging with customers is fundamental for every company and their brands. Creating a positive and rewarding customer experience has been shown to increase both revenue and customer loyalty. So what are tangible ways companies can improve their customer experience? Origin portfolio company Apptentive, a market leader in enabling the world’s best brands to manage and [...]
Building a business is a rough and lonely road. I know from experience: I co-owned a business in college, founded an LLC at 22, was an early employee at a successful startup, and spent the last two years at an incubator. I’ve learned what resources are important as a business scales, and when a small [...]