Posts

Jun 24 2020

B2B Sales Amid COVID: Building from the Bottom Up

The past months have changed the way we live, work, and play. Companies of all sizes, including those in Origin Ventures’ portfolio, are re-assessing their internal processes. The focus on capital efficiency shifts the focus from rapid sales growth to sustainable sales. Now is a good time to redesign go-to-market strategy in the increasingly competitive SaaS market. Shake up the sales team, focus on customer personas, redefine territories, or build ...
May 25 2020

COVID-19: Battling the Disruption in SaaS Sales

COVID-19 has created widespread impact for startups. Perhaps no functional area has been disrupted more than the sales organization for B2B software companies. Origin Ventures recently facilitated a sales leadership discussion with our B2B SaaS portfolio companies to discuss and share strategic and tactical shifts in their sales processes. The questions we used to frame the discussion included: For benchmarking purposes… what’s your Q1 and Q2 updated forecast vs. your ...
Apr 30 2020

Revenue Elasticity of Burn – Learnings from a Crisis

Startups are adjusting “burn,” or the net amount of spending in a given month, as they stare down the COVID-19 crisis, and they may want to reflect on what the marginal spending they are now cutting was achieving. A high-growth, strong LTV:CAC, fast payback startup can mask lots of inefficient spend. This crisis is exposing some of that existing bloat as companies are adjusting burn in real-time. “Wait, we didn’t ...
Apr 16 2020

Show Me The Money – Our Investment in Everee and the Future of Payday

We are pleased to announce our investment in Everee. Origin Ventures is co-leading a $10M Series A financing for this Salt Lake City-based software company. The round was co-led by Signal Peak Ventures. Changing Paydays for a Changing Workforce Since 2008, the ‘gig economy’ has allowed individuals to create an income from a variety of on-demand jobs. In addition to flexibility, one of the primary benefits of freelance work is ...
Feb 18 2020

An Inside Look at how Venture Capital Firms Make Decisions

Entrepreneurs face substantial challenges raising capital, and waiting on feedback from venture funds makes it worse. While decision-making within venture capital funds is vitally important to the venture-founder relationship, there is little published on how venture firms make decisions. Because Origin Ventures has scaled, we recently re-evaluated our decision-making process, and are revealing some of our research and conclusions. The venture decision-making process is a black box to many founders, ...
Oct 18 2019

Tovala To The TV : The Journey from Seed to Screen

There are many things that bind us together at Origin. One of our values – and a daily refrain – is that we believe it's a privilege to work with entrepreneurs. Working with startups is not all glory and fame. While we are not taking nearly the risk of entrepreneurs performing high wire acts with no nets, we ride through the ups and downs of companies' fortunes alongside founders. The ...
Sep 18 2019

The Trucking Safety Tipping Point: Why We Invested in Idelic

Transport accidents are the third-leading preventable cause of death in the United States, and they continue to climb. In 2019, there were 43,024 U.S. road fatalities – 11.5% of which involved trucks. The number of people who died in large truck crashes rose 27 percent from 2009 to 2013. Driving a car is one of the most dangerous activities Americans do regularly, and trucks are a large part of the ...
Sep 17 2019

I Can See It In Your Face: Our Investment in Voxpopme and the Future of Market Research & Customer Experience

  We are pleased to announce Origin Ventures’ investment in Voxpopme, an enterprise software company that allows brands to capture video feedback to measure customer satisfaction and gather market research. Voxpopme enables brands to use the power of video – featuring full sight, sound, and motion – to better capture consumer sentiment in real-time. Origin Ventures led a $9M Series A financing. The company – whose name is derived from ...
Aug 19 2019

20 for 20 — Episode 4: Thank you, Mr. Muir

In 2019, we celebrate our firm’s 20-year anniversary with 20 short storiesand lessons learned by investing over $150M in more than 70 companiesand the entrepreneurs behind their origin. These are their stories. Thank you, Mr. Muir Keep close to Nature's heart... and break clear away, once in awhile, and climb a mountain or spend a week in the woods. Wash your spirit clean.–John Muir John Muir (b. 1838 – d.1914) ...
Jul 30 2019

Origin Ventures Promotes Stern, Shukla, Leichtman

In 2019, we celebrate our firm’s 20-year anniversary with 20 short storiesand lessons learned by investing over $150M in more than 70 companiesand the entrepreneurs behind their origin. These are their stories. We are very happy to announce three promotions at Origin Ventures:  Scott Stern to Vice President Prashant Shukla to Vice President Devon Leichtman to Director of Platform In 2016, Scott joined Origin Ventures as a Senior Associate and ...
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