Project Description

Windsor Circle

Get More From Your Customers

Through building a software platform based on its nine pillars of retention, Windsor Circle enables its clients to automate the retention of customers. The effects can be huge: Windsor Circle’s software delivers an average 18x ROI, and a 20% year-over-year increase in revenue from repeat buyers.

WC helps retailers grow customer lifetime value and increase customer retention. It powers predictive, personalized, and automated marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns using a retailer’s existing marketing software.



Durham, NC


Matt Williamson



Investment Date

August 2014