Building a thoughtful personalization strategy requires a deep understanding of an audience. Bound has a bevy of connections via APIs and proprietary portals into a wide array of marketing platforms. This, along with Bound’s proprietary personalization algorithms and database, allows the company to build deep and insightful profiles on web surfers and users. These profiles provide Bound’s clients with actionable insight that can be used to drive conversions, incremental sales and longer site visits.
74% of B2B buyers told Forrester they research half or more of their work purchases online. We make sure they find the content they’re looking for. Bound allows marketers to drive leads further down the funnel, and it connects with existing platforms to surface clear analytics and actionable insights about prospects and what they care about. Website visitors expect a relevant experience – deliver it with website personalization with Bound