Voxpopme enables brands to use the power of video – featuring full sight, sound, and motion – to better capture consumer sentiment in real-time. Voxpopme is operating in two very large software markets. The global market research (MR) industry is estimated at $76B, while the emerging Customer Experience (CX) market is estimated at $8B in the U.S. The investment aligns with our thesis centered around Digital Natives and the user behaviors of a generation that has enjoyed the Internet and a smartphone for their entire lifetime. It allows brands to connect with their consumers and gather feedback and consumer sentiment in an efficient way that is more aligned with the content and feedback preferences of Digital Natives – a preference for video.